The First LED.ART Screening in the Chugoku–Shikoku Region in Japan
The Appeal of LED.ART as Seen Through KOEI
LED.ART Gives Dreams to Young Creators and Contributes to Regional Revitalization.
by Mr. Yasuyoshi KASAI, President & CEO, Koei Co.,Ltd.
* Source : Kanban Keiei, Japan’s leading signage and display Industry magazine, December 2025 Issue
Background of Entering the Digital Signage Business
Our company celebrates its 60th anniversary this year. For many years, our core business was selling automotive maintenance paints. I assumed the role of president in February 2021, at the height of the COVID-19 pandemic. Our main customers—car dealerships—were in severe difficulty, with no inventory arriving and no customers visiting.
That was when we turned our attention to digital signage. If customers could no longer come to the dealership, we thought, why not use the dealership’s location and curtain walls to transmit information ourselves? Our first experiment took place in May 2023 at Saijō location in Hiroshima, where we projected 880-inch visuals using four projectors onto a glass façade.
A Major Turning Point: The Curved LED Installation at Orizuru Tower
The major turning point came in October 2024, when we installed one of the largest curved LED visions in Japan in the presentation room on the 5th floor of Orizuru Tower, a well-known tourist destination located east of the Atomic Bomb Dome in Hiroshima.
Although curved screens can sometimes feel overwhelming, this installation successfully created an even greater sense of immersion and exclusivity.
We also installed LED visions on all four sides of the columns and synchronized them. This became our first project in which we handled everything—from digital signage planning to content production under one integrated concept.
From that point forward, the business truly took off. Over the past year, our solutions have been introduced to regional bank headquarters, high-rise office buildings, social welfare corporations, imported car dealerships, and even the Osaka–Kansai Expo.
In August 2025, we also launched a rental service and accumulated experience through events such as the Hiroshima Bon Dance Festival, Hiroshima Jazz ~ Peace & Music ~, and the Carp Fan Festa.
Unveiled in October 2024, the “2045 Future Presentation Room 'Rin’ on the 5th floor of Orizuru Tower
features the curved large-scale LED display "Spiral Vision 2045."
With dimensions of W 15.12 × H 2.04 meters, it achieves ultra-high resolution exceeding 12K through a 1.25 mm pixel pitch.
Q. What do you see as your company’s main strengths and advantages?
Our greatest strength lies in the initial planning stage. Rather than beginning with budgets or installation conditions, we first ask what problems the client is currently facing. After sharing this understanding, we move toward concrete proposals.
Instead of starting with explanations of digital signage, we begin with topics that feel familiar to the client, and from there, we build the plan together.
LED Visions as Urban Symbols, Not Just Advertising
Of course, installing LED visions to generate sales and broadcasting advertising videos to create revenue is important. However, what we value most is contributing to our customers—and ultimately, to the local community.
Today, one-way advertising no longer attracts attention. Instead, we aim to create symbolic spaces that people gather to see, spaces whose locations and names remain naturally in people’s memories. Digital signage should become such a place. A clear example of this is the famous 3D Cat in Shinjuku, Tokyo.
The Introduction of LED.ART to Japan
In February 2024, the globally acclaimed digital art platform LED.ART officially entered the Japanese market. LED.ART is operated by d’strict and the CJ Group in Korea and is internationally recognized for its immersive artworks that significantly enhance the value of large-scale LED visions.
Many people were seen filming with their smartphones as soon as the screening began.
The Decisive Encounter with LED.ART
We first encountered LED.ART in June 2024 at Digital Signage Japan 2024, held at Makuhari Messe in Chiba. Later, in May 2025, we visited an exhibition in Seoul, South Korea, for further research, where we experienced LED.ART again.
At the exhibition in Seoul, we met Ji Hijung, Executive Director of the LED.ART Business Division at d’strict, who introduced us to First System, the general distributor in Japan. At that moment, I strongly felt, “We must show these incredible works to the people of Hiroshima.” I intuitively knew that no other content could attract crowds and energize the city in this way.
Q. Please tell us more about the first LED.ART screening in the Chugoku–Shikoku region.
LED.ART at “Hiroshima Dreamination 2025”
This vision resonated with Ishizaki Holdings, a long-established company with 100 years of history in Hiroshima. As a result, the screening was decided on their W18 × H18-meter large-scale LED vision. During the test screening, those in charge were astonished by the quality gap compared to previous content, remarking, “If it’s this sophisticated, we’d love to keep showing it continuously.”
In November 2025, to coincide with Hiroshima Dreamination 2025, the city’s iconic winter illumination festival, the public screening of LED.ART was officially confirmed. From November 17, 2025 to January 3, 2026, two LED.ART works are being screened on the large LED vision at Ishizaki Holdings Parking in Otemachi, Hiroshima. This marks the first-ever LED.ART screening in the Chugoku–Shikoku region, made possible by KOEI, a company engaged in paint sales and digital signage in Hiroshima.
Official Screening Works
The official screenings were scheduled to align with Hiroshima Dreamination 2025, featuring two works: CHRISTMAS TOGETHER, SWIMMING BALLS. These are being shown from November 17 to January 3. From November 18 to 20, one of Hiroshima’s three major festivals, the Ebisu Festival, also takes place, drawing the largest crowds of the season. By screening LED.ART at this time, we aimed to give as many people as possible the opportunity to experience world-class digital art.
“LED.ART is Both Art and Education”
Through this screening, we hope not only to inspire the general public, but also to encourage young digital creators to think, ‘I want to create something like that.’ Sadly, for the past four years, Hiroshima has recorded one of the highest outflows of residents in their 20s across all prefectures. We believe it is the responsibility of the local community to foster industries and professions that young people find attractive and aspire to pursue.
During the screenings, we were delighted to see small children standing still, absorbed in the artworks. Perhaps some of them are now drawing LED.ART images at home. If one day, a child who saw this exhibition dreams of having their own work displayed there, that would be truly wonderful. In this sense, LED.ART is not only outstanding art, but also a powerful educational tool.
“Digital Signage Is Meaningless Without Content”
Today, most people walk while looking at their smartphones, meaning that many do not even notice LED visions.
Moreover, one-way advertising videos often fail to capture interest—this is a common challenge across our industry. I firmly believe that digital signage and content should never be separated. In the future, the idea of installing an LED vision specifically to show a particular piece of content will become increasingly common.
No matter how good a video is, if it is not seen, it has no value. From this perspective, I am convinced that LED.ART will become an indispensable presence in the digital signage industry.
A newly unveiled showroom, opened in November after renovating part of the company’s second-floor warehouse.
Showroom Opening and Future Vision
Our showroom features:
A high-resolution W3.75 × H2m LED vision, Special ribbon-shaped and droplet-shaped signage, Cylindrical LED signage installations.
We prepared a wide range of solutions to meet requests for “something unique,” and designed the space to stimulate clients’ imagination. Film-type LEDs will also be installed permanently in the future. About three LED.ART works are currently being selected for demo screenings in the showroom.
President Kasai and Ms. Eiko Masui, who are jointly advancing the digital signage business in close partnership.
Final Thoughts on LED.ART and the Future
One remarkable strength of LED.ART is its sound design. The audio is gentle on the ears, never unpleasant, and highly effective at drawing attention. Personally, I am especially fond of “FOCUS Vol. 1.” The synchronization between image and sound is flawless, and even the subtlest reverberations are harmonized beautifully. I was deeply moved by the scene that expresses surface tension through sound.
Whereas most content relies on pre-made audio tracks, LED.ART’s sound is meticulously crafted to match each visual concept. Ultimately, high-quality content will determine the future success of the digital signage industry, and from that viewpoint, LED.ART stands as a truly unrivaled presence.
The First LED.ART Screening in the Chugoku–Shikoku Region in Japan
The Appeal of LED.ART as Seen Through KOEI
LED.ART Gives Dreams to Young Creators and Contributes to Regional Revitalization.
by Mr. Yasuyoshi KASAI, President & CEO, Koei Co.,Ltd.
* Source : Kanban Keiei, Japan’s leading signage and display Industry magazine, December 2025 Issue
Background of Entering the Digital Signage Business
Our company celebrates its 60th anniversary this year. For many years, our core business was selling automotive maintenance paints. I assumed the role of president in February 2021, at the height of the COVID-19 pandemic. Our main customers—car dealerships—were in severe difficulty, with no inventory arriving and no customers visiting.
That was when we turned our attention to digital signage. If customers could no longer come to the dealership, we thought, why not use the dealership’s location and curtain walls to transmit information ourselves? Our first experiment took place in May 2023 at Saijō location in Hiroshima, where we projected 880-inch visuals using four projectors onto a glass façade.
A Major Turning Point: The Curved LED Installation at Orizuru Tower
The major turning point came in October 2024, when we installed one of the largest curved LED visions in Japan in the presentation room on the 5th floor of Orizuru Tower, a well-known tourist destination located east of the Atomic Bomb Dome in Hiroshima.
Although curved screens can sometimes feel overwhelming, this installation successfully created an even greater sense of immersion and exclusivity.
We also installed LED visions on all four sides of the columns and synchronized them. This became our first project in which we handled everything—from digital signage planning to content production under one integrated concept.
From that point forward, the business truly took off. Over the past year, our solutions have been introduced to regional bank headquarters, high-rise office buildings, social welfare corporations, imported car dealerships, and even the Osaka–Kansai Expo.
In August 2025, we also launched a rental service and accumulated experience through events such as the Hiroshima Bon Dance Festival, Hiroshima Jazz ~ Peace & Music ~, and the Carp Fan Festa.
Unveiled in October 2024, the “2045 Future Presentation Room 'Rin’ on the 5th floor of Orizuru Tower
features the curved large-scale LED display "Spiral Vision 2045."
With dimensions of W 15.12 × H 2.04 meters, it achieves ultra-high resolution exceeding 12K through a 1.25 mm pixel pitch.
Q. What do you see as your company’s main strengths and advantages?
Our greatest strength lies in the initial planning stage. Rather than beginning with budgets or installation conditions, we first ask what problems the client is currently facing. After sharing this understanding, we move toward concrete proposals.
Instead of starting with explanations of digital signage, we begin with topics that feel familiar to the client, and from there, we build the plan together.
LED Visions as Urban Symbols, Not Just Advertising
Of course, installing LED visions to generate sales and broadcasting advertising videos to create revenue is important. However, what we value most is contributing to our customers—and ultimately, to the local community.
Today, one-way advertising no longer attracts attention. Instead, we aim to create symbolic spaces that people gather to see, spaces whose locations and names remain naturally in people’s memories. Digital signage should become such a place. A clear example of this is the famous 3D Cat in Shinjuku, Tokyo.
The Introduction of LED.ART to Japan
In February 2024, the globally acclaimed digital art platform LED.ART officially entered the Japanese market. LED.ART is operated by d’strict and the CJ Group in Korea and is internationally recognized for its immersive artworks that significantly enhance the value of large-scale LED visions.
The Decisive Encounter with LED.ART
We first encountered LED.ART in June 2024 at Digital Signage Japan 2024, held at Makuhari Messe in Chiba. Later, in May 2025, we visited an exhibition in Seoul, South Korea, for further research, where we experienced LED.ART again.
At the exhibition in Seoul, we met Ji Hijung, Executive Director of the LED.ART Business Division at d’strict, who introduced us to First System, the general distributor in Japan. At that moment, I strongly felt, “We must show these incredible works to the people of Hiroshima.” I intuitively knew that no other content could attract crowds and energize the city in this way.
Q. Please tell us more about the first LED.ART screening in the Chugoku–Shikoku region.
LED.ART at “Hiroshima Dreamination 2025”
This vision resonated with Ishizaki Holdings, a long-established company with 100 years of history in Hiroshima. As a result, the screening was decided on their W18 × H18-meter large-scale LED vision. During the test screening, those in charge were astonished by the quality gap compared to previous content, remarking, “If it’s this sophisticated, we’d love to keep showing it continuously.”
In November 2025, to coincide with Hiroshima Dreamination 2025, the city’s iconic winter illumination festival, the public screening of LED.ART was officially confirmed. From November 17, 2025 to January 3, 2026, two LED.ART works are being screened on the large LED vision at Ishizaki Holdings Parking in Otemachi, Hiroshima. This marks the first-ever LED.ART screening in the Chugoku–Shikoku region, made possible by KOEI, a company engaged in paint sales and digital signage in Hiroshima.
Official Screening Works
The official screenings were scheduled to align with Hiroshima Dreamination 2025, featuring two works: CHRISTMAS TOGETHER, SWIMMING BALLS. These are being shown from November 17 to January 3. From November 18 to 20, one of Hiroshima’s three major festivals, the Ebisu Festival, also takes place, drawing the largest crowds of the season. By screening LED.ART at this time, we aimed to give as many people as possible the opportunity to experience world-class digital art.
“LED.ART is Both Art and Education”
Through this screening, we hope not only to inspire the general public, but also to encourage young digital creators to think, ‘I want to create something like that.’ Sadly, for the past four years, Hiroshima has recorded one of the highest outflows of residents in their 20s across all prefectures. We believe it is the responsibility of the local community to foster industries and professions that young people find attractive and aspire to pursue.
During the screenings, we were delighted to see small children standing still, absorbed in the artworks. Perhaps some of them are now drawing LED.ART images at home. If one day, a child who saw this exhibition dreams of having their own work displayed there, that would be truly wonderful. In this sense, LED.ART is not only outstanding art, but also a powerful educational tool.
“Digital Signage Is Meaningless Without Content”
Today, most people walk while looking at their smartphones, meaning that many do not even notice LED visions.
Moreover, one-way advertising videos often fail to capture interest—this is a common challenge across our industry. I firmly believe that digital signage and content should never be separated. In the future, the idea of installing an LED vision specifically to show a particular piece of content will become increasingly common.
No matter how good a video is, if it is not seen, it has no value. From this perspective, I am convinced that LED.ART will become an indispensable presence in the digital signage industry.
A newly unveiled showroom, opened in November after renovating part of the company’s second-floor warehouse.
Showroom Opening and Future Vision
Our showroom features:
A high-resolution W3.75 × H2m LED vision, Special ribbon-shaped and droplet-shaped signage, Cylindrical LED signage installations.
We prepared a wide range of solutions to meet requests for “something unique,” and designed the space to stimulate clients’ imagination. Film-type LEDs will also be installed permanently in the future. About three LED.ART works are currently being selected for demo screenings in the showroom.
President Kasai and Ms. Eiko Masui, who are jointly advancing the digital signage business in close partnership.
Final Thoughts on LED.ART and the Future
One remarkable strength of LED.ART is its sound design. The audio is gentle on the ears, never unpleasant, and highly effective at drawing attention. Personally, I am especially fond of “FOCUS Vol. 1.” The synchronization between image and sound is flawless, and even the subtlest reverberations are harmonized beautifully. I was deeply moved by the scene that expresses surface tension through sound.
Whereas most content relies on pre-made audio tracks, LED.ART’s sound is meticulously crafted to match each visual concept. Ultimately, high-quality content will determine the future success of the digital signage industry, and from that viewpoint, LED.ART stands as a truly unrivaled presence.